Your Partner in Transforming Dealership Success
Welcome to Roeder Strategic Solutions
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Welcome to Roeder Strategic Solutions
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Embark on a journey of transformation with Roeder Strategic Solutions, where your dealership’s success is our passion. Founded and led by Brandon Roeder, RSS stands at the forefront of the boating industry’s marketing innovations. We offer you a partnership that goes beyond conventional strategies; we offer a commitment to excellence and a personalized approach tailored specifically to your needs. Discover the impact of targeted digital marketing, enhanced by the art of video production, all crafted to elevate your brand above the rest.
about us
Meet Brandon Roeder – The Heart of RSS
Welcome to Roeder Strategic Solutions. I’m Brandon Roeder, and I founded RSS in 2017 with a vision to redefine marketing in the boating industry. Driven by a passion for both boating and innovative marketing, I’ve tailored every strategy to the unique challenges and opportunities of each dealership I work with.
What We Do
At RSS, we blend cutting-edge digital marketing techniques with a personal touch. Our expertise spans Google Keyword Targeting, YouTube, Facebook & Instagram Ads, and pioneering Email Inventory Marketing. But, it’s not just what we do; it’s how we do it. With my extensive experience in video production, I personally ensure that the content we create isn’t just seen—it’s remembered.
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Our Track Record
Having partnered with top dealers in the U.S., including a globally recognized top 3 Cobalt dealer, as well as prestigious Barletta, Regal, Crest, Sea Hunt, Malibu, and Mastercraft dealerships, my team and I understand the nuances of multi-location operations and single-store outfits alike. We’re proud of crafting omni-marketing campaigns that not only build visibility but create lasting connections through strategic repetition and lead generation.
Our Strategies
Google Inventory Keyword Targeting
We build highly targeted keyword ads that engage in-market shoppers and searchers. This strategy acts as an effective first touch, qualifying the prospect as a warm lead since they have searched for a specific make or model of boat. This precise targeting provides valuable data for developing subsequent strategies further down the sales funnel.
Facebook and Instagram Targeting
On the Facebook platforms, we focus on strategies that drive lead generation leading to actual sales. Our methods include custom audience targeting, lookalike audience targeting, retargeting, and, in some cases, interest-based targeting. Each approach is tailored to maximize engagement and conversion.
Direct Email Nurturing Marketing
This strategy involves sending weekly emails featuring your inventory to warm leads to keep them engaged. We typically observe an increase in leads on the day an email is sent, with a lingering effect for 2-3 days afterwards. Our email campaigns are highly effective, consistently achieving open rates above 35% on a weekly basis.
YouTube & Display Placement Targeting
Many dealers are unaware that they can specifically target and place their ads on sites like Boat Trader, Boats.com, and other related boating websites or articles. For example, a dealer selling
Bennington Pontoons might want their ads to appear on sites discussing Barletta Pontoons. This targeted placement ensures we reach in-market buyers who are researching before they begin their purchasing journey. On YouTube, we utilize placement targeting to run your branded video ads on relevant channels like Center Console Only, Boat Test, and HydroHoist Boat Lifts.
Direct Mail Retargeting
One of our newest and proven strategies, now offered to our dealer base, involves a unique marketing tactic that stands out from the rest. We can identify up to 40% of website traffic, capturing verified details such as email, name, and address. These prospects can then receive a mailer from your dealership within 3-5 business days. For instance, if you wish to promote your ski boat line, we would target users who have spent significant time browsing ski boats on your site. They are then qualified to receive a mailer, which they will see in their mailbox shortly after. We use best practices such as implementing QR codes and tracking numbers to monitor the effectiveness and conversion rates of these mailers.
How It Works
Track and Analyze Visitor Interest
We utilize advanced tracking technologies to identify potential customers who have viewed specific boats on your website but haven’t taken the next step.
Customized Mail Pieces
Based on the data collected, we create personalized direct mail pieces that showcase the boats they’re interested in. These aren’t just generic flyers; they are customized communications designed to resonate personally with each recipient, highlighting key features, special offers, and inviting imagery.
Precision Targeting
Each mail piece is sent to a carefully curated list of leads, ensuring that we’re reaching out to individuals with a demonstrated interest in your inventory. This targeted approach increases the likelihood of re-engaging them effectively.
Integration with Digital Campaigns
To maximize the impact, our direct mail campaigns are designed to work seamlessly with your digital marketing efforts, creating a cohesive experience that guides the customer back to your dealership
Measurement and Adjustment
We track the performance of each campaign, providing you with detailed reports on response rates and ROI. This data allows us to refine our approach continuously, ensuring the best results for your investment.
why choose us
Why Choose RSS for Direct Mail?
With Brandon Roeder at the helm, Roeder Strategic Solutions brings a personal touch to every campaign. We believe in the power of direct marketing combined with digital strategies to create a marketing ecosystem that is both dynamic and effective. Our experience with top dealerships across the U.S. has honed our ability to craft campaigns that not only capture attention but convert interest into sales.
our clients
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We cherish and respect our clients & partners.
Every project is a labor of love!
testimonials
What our clients say
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It was nice working with your creative team. I look forward to doing more interesting projects in the future! Thanks for the great experience and the opportunities that you give to the new generation of designers!
Romeo Garcia
Developer
I met so many interesting people over the last couple of months, who proved to stay ahead of the modern technologies in the world of branding and web design. I loved working with you all, thank you so much!
Anna Smith
Designer
This is an ideal community for brainstorming. I get inspired by your creativity, enthusiasm, and devotion to your job. Thank you for staying open-minded about the new trends in the world of design and marketing.
Mike Walker
Developer
Are you ready to see your dealership thrive? Reach out today and let’s discuss how we can elevate your business together. With a personal commitment to each client and a dedication to quality, I look forward to helping you achieve your goals with strategies designed just for you.
Connect with Brandon at Roeder Strategic Solutions
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